Anyone who has a clue about how physical units works will of course realize that
kWh/1000h means "1000 watt-hours per 1000 hours" which can be shortened to just
But when it comes to lamps, the unit "W" is already used for the light output. Light bulbs which use more energy-efficient technologies than the classical incandescent light bulb often state their light output in equivalency to an incandescent bulb with a specific power consumption. Until 2010 you could often find LED light bulbs stating to be "equivalent to a 40W bulb". So the consumer knows that if they want to replace an old 40W incandescent bulb with an equally bright LED bulb, they need to look for a 40W LED bulb. A consumer buying an LED lamp with an input power of 40W might be surprised by how bright it is.
Also, the average consumer doesn't know much about how electricity works. They know they need to pay for their electricity consumption in a unit called "kWh", so they want to know how much they need to pay when they run the device for x hours.
So from the point of view of the average consumer, the unit "Watt" means "light-intensity" and "kWh per hour" means "energy consumption". A physicist will of course inject that the unit for visible light radiated by a source is "Lumen" and "Watt" is the unit energy consumption should be measured in, so that's what should be printed on light bulb boxes. But physicists aren't average consumers.
Using different units for each - even if both of them are misleading from a physicist's point of view - is what's the least misleading way to communicate it to the end-user.