Let's say the amplifier's output is 10 V RMS. Then with zero output resistance you have this 10 V across the speaker's 8 Ω, which gives you 1.25 A RMS and 12.5 W RMS.
Now if there were a 1 Ω output resistance this would form a voltage divider with the speaker's 8 Ω, and only 8/9 of the 10 V would get across the speaker, that's 8.89 V RMS. Current will also be reduced to 1.11 A RMS, and power to 9.9 W. The higher the output resistance the lower voltage and current, and therefore the lower the speaker power.
So the highest output power is attained when the amplifier's output resistance is zero, any internal resistance will lower the speaker's power. More or less what we could expect.
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But if you have an internal impedance, like for instance an HF amplifier with 50 Ω impedance, then it's completely different. Then you're not looking for the best matching output impedance for a given load, but for the best load for a given output impedance.

The graph shows output power for a 10 V signal with a 50 Ω impedance, for a load varying from 10 Ω to 100 Ω. You can see that we have the maximum output power when the load's impedance matches the input impedance.
That there's a maximum can be intuitively explained: if the load's impedance would decrease the voltage caused by the divider would decrease, and therefore also the power. If the impedance would increase, then the current would decrease, and therefore also the power. That the optimum is reached when both impedances are equal is a matter of mathematics:
\$ P_{OUT} = \dfrac{\left(V \dfrac{R_L}{R_i + R_L} \right)^2} {R_L} = \dfrac{V^2 R_L}{(R_i + R_L)^2} \$
To find an extremum we have to find a zero for the derivative to \$R_L\$:
\$ \dfrac{d P_{OUT}}{d R_L} = \dfrac{(R_i -R_L) V^2}{(R_i + R_L)^3} = 0 \$
from which it's clear that \$R_i = R_L\$.
No matter what your supply voltage and output impedance is you'll always get the same kind of graph. Let's have a look at that audio amplifier again, with that bad 1 Ω impedance. If the output level is 10 V RMS then we get again a maximum output power when the speaker's impedance matches the 1 Ω:

Note the 9.9 W we got at an 8 Ω load. We have a lower current (the greenish curve) because of the much higher total impedance of 9 Ω instead of 2 Ω. The increase of the voltage (purple curve) isn't enough to compensate the current decrease, so power will decrease too.