it looks very much like a long-tailed pair of long-tailed pairs.
That's exactly what it is.
Q6 and R3 form a voltage controlled current sink, which allows a total current proportional to the voltage at the base of Q2 to flow through the long tailed pair Q1, Q2.
Q5 and R4 do the same thing, with the voltage at the base of Q5 determining the total current through the second long-tailed pair Q3, Q4.
A balanced AC input to Q6base and Q5base will thus control the ratio of currents flowing trough the two upstream diff pairs: if the voltage difference between Q6base and Q5base is zero, the currents are equal. If Q6base is higher than Q5base, Q6 will sink more current than Q5, and vice versa. Keep in mind that the sum of the two currents is always the same, unless the input is overdriven.
Assume for now that the lower input is zero, and thus the total current is shared equally by the two long tailed pairs (Q1, Q2 and Q3, Q4).
Note how the outputs of the two long tailed pairs are cross connected. Q1, Q2 will have an opposite effect on the output relative to Q3, Q4 for any nonzero signal to the bases of Q1/Q4 and Q2/Q3. As they are constantly "fighting" for control, they cancel each other out, leaving the output of the circuit at zero (differential) voltage.
The gain of a diff amp/long tailed pair is proportional to the common mode current flowing through it. Thus the lower input controls how much weight one diff amp has over the other: if the non-inverting pair has more current flowing through it than the inverting one, the gain of the Gilbert cell is positive, and vice versa.