I've seen this on the wall-facing side of many (North American) AC power connectors.
What is it called? What does it mean?
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It's a kind of datecode. The mold for the plug actually has a small part that can be rotated with a screwdriver, to point the arrow at different numbers around the perimeter of the circle. They do this to either indicate a new month of manufacture, or perhaps a revision number.
Note the 1 and the 3 on either side of the arrow. In this case, it's a datecode indicating the third month of 2013. Once a month, they rotate the arrow, and once a year, they replace the rotating part altogether with one for the next year.