The only reason to further isolate mcu and relay coil is if you have yet a different isolated PSU that drives the coil, otherwise I see no explanation. Items are sold on ebay and people wire all kind of stuff together, therefore I presume the sellers introduced this feature to prevent MCU boards to burn.
Of course the singnal from MCU needs to be buffered (transistor) in order to drive a relay coil.
Another possibility comes when you have opto isolated inputs. Let we have a PSU for MCU and other low voltage periherals and we want opto isolated input/outputs 24VDC. A second one PSU 24VDC is needed for supplying inputs, with same 24VDC you can drive a relay trough opto isolated output, so the MCU PSU is relatively small power, now it makes even more sense to have opto isolated relay.