The question is conceptual. It is about the problems arising when connecting single-ended voltage sources to a differential input. The best way to understand them is to follow, step by step, the evolution of a differential input stage. For the purpose of intuitive explanation, I will represent the differential input simply through a resistor R with high resistance (1 Mohm).
Floating source and input
This is the simplest way to connect a voltage source to the device's input without using the concept of ground. For this we need two connecting wires.
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Grounded source and input
In electrical circuits, however, we use a clever trick - we connect one end of all elements (input source, feedback network, output, load, etc.) to a common wire that we call "ground" (as they say, "the input voltage source and device's input are single ended"). In this way, we connect the device's stages with only one wire and talk about "voltage at a given point". This connection technique is widely used in cars where the body serves as a ground.
Notice that the devices are still connected by two wires, only one of the wires is common to all devices. This also leads to some limitations in connection - devices cannot be connected in series (to be "floating"); they can only be cascaded in a parallel manner.
Right-grounded source and input
Thus, if we ground the right terminals of both source and resistor from the figure above, we can drive the resistor from the left.
simulate this circuit
Left-grounded source and input
And, if we ground the left terminals of both source and resistor from the first figure above, we can drive the resistor from the right.
simulate this circuit
So in both cases the input (resistor R) is connected through one of its ends to a "stiff" ground and the entire voltage is applied to the input.
Grounded sources and floating input
Above we drove a grounded device input by a grounded input voltage source. But what do we do if the input is floating and we still want to drive it with a grounded input source? How do we drive a floating input with a grounded source?
Conceptual circuit
We can apply another clever trick - we can "split" the floating source in the first figure above and ground the midpoint between the two "sub-sources".
Thus we arrive at the idea of differential input - to drive the input simultaneously on both sides using two grounded (single-ended) voltage sources. Actually, they are connected (through the ground) in series; so their voltages are summed (subtracted) according to KVL and the total voltage is applied to the resistor as in the first picture.
Let's implement this arrangement but now with the help of a slightly unusual "resistor" - a potentiometer. It is the same resistor as the one above, only with the help of its wiper we can observe the voltage at any point inside it.
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Common mode
Vin1 = Vin2 = var. If we vary both input voltages in the same direction with the same rate, all the local voltages inside the resistor, including the midpoint (wiper's voltage), will be the same. There is no ground (the input is not grounded); there is no input voltage applied across the resistor... there is no current flowing through it. Each of the input sources "sees" an infinite resistance; it "has the feeling" that the circuit is open. This is the well-known and extremely useful phenomenon "bootstrapping".
Differential mode
Vin1 = var; Vin2 = 0 (single-ended differential mode). The right end of the resistor is grounded. This is the same case as in the second figure above.
Vin1 = 0; Vin2 = var (single-ended differential mode). The left end of the resistor is grounded. This is the same case as in the third figure above.
Vin1 = -Vin2 = var (differential mode). If we vary both input voltages in an opposite direction with the same rate, the local voltages inside the resistor will gradually decrease from the higher to the lower voltage. Because the two voltages are of opposite polarity, a point of zero voltage will appear inside the middle of the resistor; this is the famous "virtual ground". So the input is virtually grounded with its middle point. Twice as much voltage is applied to the resistor, the current is twice as much, and the resistance "seen" by each of the input sources is half the total resistance of the resistor.
Vin1 + const = -Vin2 + const = var (single-ended + differential mode). Now let's "lift" the two input voltages with a constant voltage of 2 V and change them differentially with amplitudes of 1 V. In practice, this means including an offset of 2 V in the corresponding field of the source parameters.
Since the two equal but opposite constant voltages are connected (through the ground) in series, they are subtracted and their sum across the resistor is zero. Conversely, the two varying input voltages are summed and their sum appears across the resistor like in the pure differential mode.
So, there is a "shifted" ground inside the resistor (at the middle point).
Differential pair
Finally let's make a connection with the differential pair that is used in the op-amp input stages. Here the two input voltage sources are buffered by emitter followers (Q1 and Q2). Their outputs (emmiters) are connected (coupled) through the emmiter resistances Re1 and Re2 to the common emitter point E.
As you can see, this is the same arrangement as the discussed above, only that the voltage difference is converted by the transistors into currents and transferred to the collectors where, with the help of the collector resistors, is converted back into voltages.
simulate this circuit
I have set an offset (input common-mode) voltage of 5 V and AC (differential) voltage of 100 mV. The phase of Vin2 is 180° (inverted). The output common mode voltage is 9 V.
An experiment with a real ground
If, after the written above, you are not convinced of the need for a "movable ground", I suggest you check it experimentally by connecting the common emitter point E to the real ground.
Differential mode
First explore the original (ungrounded) differential pair by setting the voltage of the common emitter point E equal to zero. To do this, set the offset of both input voltage sources to about 0.8 V (I have adusted it to 0.758 V).
Then connect the point E to the real ground.
simulate this circuit
As you can see there is no difference between the two graphs. The two transistors work as common emitter stages with really grounded emitters. The conclusion is that the pure differential mode allows grounding of the emitter point E.
Differential + common mode
Now set 5 V offset (common mode) voltage to both input voltage sources. The result is obvious - because of the excessive base-emitter voltages both transistors are saturated. The conclusion is that the common mode does not allow grounding of the emitter point E; it needs a "flexible" ground.
Conclusion
In a differential stage (which is the op-amp input stage) there is no fixed ground. All three cases are possible - there is no ground at all, there is a real ground (zero) or it is shifted (in a positive or negative direction).