Imagine a sphere radius \$r\$.
At its centre is an antenna with gain \$G\$ that radiates equally in all directions (isotropic).
Transmitter is fed with \$P \$ watts.
At any point on surface of sphere, power density \$P_d = {{P.G} \over {4 \pi r^2}}
\space \bigg[ {W \over m^2} \bigg]\$
Free space impedance \$Z_0 = {E \over H} = 120 \pi \space [\Omega]\$
Therefore \$H = {E \over {120\pi}}\$ and \$E = {120\pi H}\$
\$P_d = EH = E({E \over {120\pi}}) = {E^2 \over {120 \pi}} \space \bigg[ {W \over m^2} \bigg]\$
So, \${P.G \over {4 \pi r^2}} = {E^2 \over {120 \pi}}\$
Hence, \$P = {{4 \pi r^2}E^2 \over {120 \pi}} = {E^2 r^2 \over {30 G}} \space [W]\$