Lets say we have a receiving antenna that intercepts a certain amount of power \$P_r\$ = \$SA_r\$, where \$S\$ is the power flow density of the incoming EM wave, and \$A_r\$ the effective area of the antenna. This power, \$P_r\$, is also called the available power, and is the maximum power that can be delivered to the attached load (i.e. the first stage of an RF amplifier). Maximum power transfer happens when the antenna output impedance is equal to the RF amp input impedance. Thus, we can also express \$P_r\$ the following way: \$P_r = \frac{V_A^2}{8R_A}\$, where \$V_A\$ is the open circuit voltage at the antenna port, and \$R_A\$ the antenna impedance.
The first stage of an RF amplifier can be a common emitter block, which gives us a small signal equivalent like this (under tuned conditions, assuming no feedback):
simulate this circuit – Schematic created using CircuitLab
I think it is quite obvious now, that if we power match at the input side, setting \$R_{in} = R_A\$, then we won't get maximum power transferred to \$R_L\$, since that requires maximum output current, which in turn is dependent on maximum \$V_{in}\$, which is turn is dependent on \$R_{in}\$ being much bigger than \$R_A\$. Nevertheless, I see in a lot of books that they power match the receiving antenna to the input stage of the RF amp, I just can't see why one would do it, because AFAIK doing it doesn't even imply minimum noise.