Not that long ago, all countries had their own frequency allocation plans and there was no international standards what-so-ever. Meaning that exporting radio products was a complete nightmare.
With mobile phones and wireless becoming mainstream products, there are some attempts to standardize certain bands.
EU has started to harmonize European frequency bands (EU decision 2006/771/EC), making at least some bands standardized in EU. Similar attempts are made in South-East Asia by the Asia-Pacific Telecommunity (APT).
The problem is that all countries had already allocated all of their frequency bands for certain designated uses before people started to realize that standardization was necessary. Getting everyone to adapt to a standard is therefore painfully slow work, with lots of politics involved.
For example it would seem that the 434MHz vs 902MHz bands boil down to trade barriers between EU and USA. EU has allocated various miscellaneous crap of peripheral interest on the 902 band and the US has done the same on 434. It wouldn't be hard to fix this if both parties actually wanted to.
World-wide it is pretty much only the 2.4GHz band that can be exported almost everywhere.