I am trying to understand the sentence "to give the crystal maximum control of the loop gain...". Assuming by maximum control it is saying to maximize the feedback factor, which in series resonance case should be: $$\beta=\frac{R_{load}}{R_{load} + R_{source} + R_s},R_s=ISR$$
But if we want to maximize beta, we should increase the load resistance. For example, say ISR (Internal Series Resistance) is 10 ohms, if we assume load and series resistance to be 100 ohms each, then beta is 100/(100 + 100 + 10) = 0.476
But if we take load and source resistance to be 10 ohms each, then beta is 10 / (10 + 10 + 10) = 0.333
Clearly increasing the load resistance is going to increase my loop gain, but the statement is claiming the opposite. So what this sentence meant when it said to give the crystal maximum control of the loop gain I have to reduce the values of my source and load resistances.