# What is the correct current in the datasheet for the LED-Matrix?

If I understood correctly the maximum DC Forward Current for one LED is 30mA (Page 2). So if I wanted to drive an entire column (5 LEDs) I would need 5 times the forward current. If I don't take the maximum but something like 20mA it would result in 100mA per column. Is that correct? Basically I'm wondering if the 30mA is for one LED or for a column.

Datasheet