This Polyester heater was designed for applications such as my car's side view mirror de-icer or perhaps you could use it as a hot-plate to keep your beverage warm.
Since the response time when adhered to the rear of the matching size glass mirror is in minutes and it uses a self-adhesive thermal transfer tape, the glass does not overheat unevenly and there is only a manual on/off switch.
The specs indicate in still free-air, this part reaches 90~95'C using 15W from 12V.
This implies a resistance near 1 Ohm and a thermal resistance to air of 6 'C/W and the response time would be <10 seconds. Attached to Mirror would increase the response time to a minute but to a pot of tea, maybe 20 minutes. So it would be useful as a warming plate heater. Just add as many as you need to cover the area and apply appropriate DC power such as a laptop charger and bond a PolyFuse (*1) to it.
Attaching this to a mirror or a hotplate will change the heatsink factors. Mass increases the time constant, insulation could raise the thermal resistance, but may not be suitable for the adhesive for cooking but it would be similar adhesive to cooling a CPU. ( a 3M patented thermal tape material)
It may make a perfect coffee warming pad. In this case, it may burn the coffee if left to go dry in the cup. If you wanted to limit the temperature of the pad, I would bond a thermal PolyFuse (*1) to the polyester.
(*1) PolyFuse or PolySwitch PPTC are tradenames for a Polymer Positive Temperature Coeeficient radial disk switch. They are designed to trip below 85'C but start changing resistance near 75'C by more than a couple orders of magnitude.