Different examples and videos have shown that: $$P_{complex} = V \cdot I^*$$
However, my textbook shows: $$S = \frac{V \cdot I^*}{2}$$
My professor has even using \$S = V \cdot I^*\$ himself during an example problem, yet other problems were solved using the other formula. Which formula is correct or, if both are correct, what circumstances do you use either formula?