Look at the real and imaginary parts:
{re, im} = ComplexExpand@ReIm[10/(p^2 + 2 p + 1) /. p -> I w] // Simplify
$$\left\{-\frac{10 \left(w^2-1\right)}{\left(w^2+1\right)^2},-\frac{20
w}{\left(w^2+1\right)^2}\right\}$$
The real part starts off positive, becomes zero when \$w=1\$, and then becomes negative. The imaginary part starts off at \$0\$ and then becomes negative. Thus the phase starts at the positive real axis, goes through the fourth quadrant, then the first, and ends up on the negative real axis.
Calling ArcTan without cancelling the sign shows this.
Plot[ArcTan[re, im]/Degree, {w, 0, 20}, PlotRange -> All, Frame -> True, FrameLabel -> {"freq.", "phase"}]
If you cancel, you lose the sign information and get the result you are getting. This is not correct.
ArcTan[im/re]
$$ \tan ^{-1}\left(\frac{2 w}{w^2-1}\right)$$
Plot[%/Degree, {w, 0, 20}, PlotRange -> All, Frame -> True, FrameLabel -> {"freq.", "phase"}]