The photograph shows the printed circuit board from under the cover of this 240V AC indicator lamp. The page description says that the device is a neon indicator lamp, a statement confirmed by the associated technical data sheet. As one can see from the photo, the board contains a simple series connected circuit going from one pin of the 240 volt AC supply, through two 75 kilohm resistors, then through the lamp, and then through the component labelled S731001. The lamp component measures 3 mm x 2 mm and the light-radiating portion is a mere 1 mm square.
Questions: Is the lamp truly a neon lamp of some kind, and if so, what? I ask because I can't find any information on the web about even the existence of surface mounted neon lights (I would actually like to find the SMD equivalent of a neon NE-2 bulb) and I'm also puzzled by the S731001 component, which I think might be a diode. And if it is a diode, why would one be needed in a neon bulb circuit?!