***Why do brushless motors have a kv rating?*** **"kv Rating" has nothing to do with Torque, current, power, thrust , lift or drag** It is based on number of magnets, number of stator windings per rotation, number of phases per pole and has no indication of power. >**It is purely the rotational velocity whichg enerates the back EMF voltage to match the applied voltage. This match only occurs at no load and drag reduces this ratio up to 10% with increase towards rated voltage depending on inherent losses.** (e.g. eddy current, friction , generally small compared to power avail. **Power is a function of current and load only** is rated with EITHER a linear load or the nonlinear load of the aerodynamic prop. or an incremental linear load **in terms of gm/W or gm/A** where gm is the prop thrust. Background thumbnail on theory (over simplified) - It is based on the laws of Physics defined by Maxwell and in more depth by Heaviside, and Lorenz who proved that this Force on charge q is a product of the sum of the E field and the velocity of the B field. So the vector equations says. **F=q(E+vxB)** The **Lorenz force**, F acting on a particle of electric charge q with instantaneous velocity v, due to an external electric field E and magnetic field B. This force is what we call the Electromagnetic Force and is matched by the Back EMF at no load. The Angular Velocity per Volt is a more complex one with the number of stator poles and rotor poles giving a ratiometric conversion and the commutation of the motor current is automatically reversed just an adequate number of arc seconds after the null magnetic field to ensure no dead stop. ( design/process failure) [![enter image description here][1]][1] **Thus the magnetic charge velocity is proportional to the Field strength which is due to Voltage and is also referred to as Back EMF field strength** [1]: https://i.sstatic.net/2VAkF.jpg