For example, we know that schemes who are off to signal one bit value and transmit something for the other are in almost all cases power-wise inefficient, really. The medium of transmission is an electromagnetic wave – be it the radio interface of your phone, be it the field between the wires in a twisted pair, or be it the optical fiber for >= 100 Gbit/s links. And these have a phase, which allows us to transmit, say, amplitudes of -0.5/+0.5 instead of 0.0/1.0, and get the same "distance" between noisy received symbols at the receiver. However, the average power used by the first scheme is \$0.5^2=\frac14\$, whereas in the second case it's \$\frac12(0^2+1^2)=\frac12\$\$\frac12\left(0^2+1^2\right)=\frac12\$. This BPSK (binary phase-shift keying) vs OOK (on-off keying) example serves to illustrate that there's beauty in making things symmetrical – and then, you lose the "bit that has lower energy" argument altogether.