The most common way of doing this today is not using a copper wire, but an optical fibre. This eliminates the need for a common electrical potential (or the complementary signal on a differential pair) to refer the signal to.
A century ago, it was however common to send simple telegraph signals using only the local ground at each station as the reference. In practice, the necessary return current flowed through the ground, completing the circuit, but it meant that only one wire needed to be installed per signal channel.
This was particularly valuable for railway telegraphy, where there were typically three telegraph signals per pair of tracks plus a telephone connection - two block indicators and a signalling bell. This worked mainly because the telegraph was installed over a few miles at a time, so there wasn't much variation in ground potential.