At Burning Man, I see a lot of "art cars" based on internal combustion engine platforms using generators separate to the original vehicle's engine to power their LED displays and sound systems.
Why do they do this? A typical truck engine might produce 200-400kW and even an extremely large LED array and sound system would only consume a few kW at most. Wouldn't it be simpler and more efficient to upgrade the original vehicle's alternator to supply the required power rather than adding a whole additional engine?