it's a coating on the inside, as far as I can see on your lamp there (it's not a Nixie tube, these have multiple cathodes, not at most one).
And it does look like these are lamps with a getter coating, i.e. some metallic film that is designed to absorb any non-inert gases that leak into the tube. But: the area seems too large to be proper, as they block the important part of the lamp. Or, this is a neon lamp after the end of its life, when the AC applied to its electrodes has finally managed to sputter the inner surface of the glass with electrode metal.
So, this might be a production defect, or pulled material from a large panel. I'd bet on the latter, because these kinds of things became obsolete all over the world when LEDs became available for control panel indicators; and that would very much fit my quality expectation for ebay neon lamps!
UPDATE: after seeing the ebay offer this is most probably from, yes, these are end-of-life indicators pulled from an old soviet control panel or something. See how variable their degree of metal surface contamination is!
And the picture shows brand new lamp.
That seems extremely unlikely, seeing the decades-old, dirty cardboard box they came from.