Is there a reason to use unidirectional TVS diodes over bidirectional TVS on USB circuit protection apart from cheaper cost? As USB is a DC powered circuit, I feel like unidirectional TVS diode (such as Zener / avalanche diode) is the one to use. However, I'd like to check if this is a reasonable conclusion before I add a pair to my D+/- lines.
Doing some search, I ran into this article which goes into much details about electrical properties of both but failed to mention when or how to use one versus the other.