Self-inductance isn't very meaningful here, as a closed loop cannot be defined for a segment of conductor.
There is a closed loop between conductors, however: suppose we short one end of the pair, and inject current / apply EMF at the other end. Then we have a flat (broadside-parallel) hairpin loop, and the current path and inductance are easily recognized.
This gives a parallel plate transmission line structure, which can be understood as such:
Parallel-Plate Waveguide | LibreTexts Engineering
We have,
$$ Z_0 = \eta \frac{d}{w} $$
where η is the impedance of free space (or for some magnetic or dielectric loading surrounding the plates, \$\sqrt{\frac{\mu_r}{\epsilon_r}}\$ times that), and d and w are the dimensions as pictured.
Specifically, this is for the wide-plate case \$w \gg d\$ where fringing can be ignored; for narrower plates or wider spacing, the field solution begins to resemble the parallel-wire case, and exact solutions are complicated.
The impedance, velocity factor \$c\$, reduce at low frequencies to give a series L and shunt C equivalent, \$L_0 = \frac{Z_0}{c}\$ and \$C_0 = \frac{1}{Z_0 c}\$ (in units of H/m, F/m; multiply by electrical length to get the in-circuit value).
We don't need to invoke full transmission line theory to arrive at an LF-equivalent value, of course, and can do the [magneto/electro]static problem just as simply. In short: it's basically dimensional analysis, with a leading coefficient of 1; rub together the right units and constants, and you get the right answer out.
Likewise, the reason this geometry is chosen, is to minimize inductance and maximize capacitance, for use in low-impedance circuits where these parameters should be optimized in this direction. The external field is also reduced, which can be important for reducing interference to nearby circuits; this applies even at low frequencies or DC, where the inductance is unimportant but the Lorentz force matters (reducing, or better distributing, forces upon the bus bars due to, say, 100kA peak mains fault currents, or in a 40kA aluminum smelting rectifier supply).