Using series or parallel termination resistor aims to improve signal integrity by reducing reflections caused by discontinuities in the characteristic impedance. This much is clear.
What is not clear is, why would one need to use AC termination (also called RC termination) or the Thevenin termination (one resistor tied to Vcc and other to GND). It should always be possible to match impedance of transmission line among transmitter, receiver and PCB track by merely using series or a parallel termination resistor. So why would one need these more complex techniques at all?