I think the crucial concept you are missing is the concept of phasor.
A phasor represents a sinusoidal signal of a given (constant) frequency. It is commonly represented by a complex number.
Its magnitude represents the amplitude (voltage or current) of the signal; its argument or phase represents its phase difference with respect to some reference signal (here: the incident signal).
If the incident signal and the scattered signal is represented by a phasor the scattering coefficients also represented by a complex number (though not a phasor) gives the ratio between those signals.
The magnitude of the scattering parameter tells you how much the signal will be amplified/attenuated; its argument (=phase) tells you how much the phase of the scattered signal will be shifted with respect to the phase of the incident signal (see multiplication of complex numbers in polar form: magnitudes are multiplied; arguments are added).