JTAG lets us read / write the architecture states on a CPU core. Intel's CCA let's us connect to JTAG with a USB3 port. So why could an attacker not execute code to trick a flash drive plugged into a capable USB port to pass in the protocol used to communicate with JTAG.
It's not the typical USB protocol, but I don't see why an attacker couldn't potentially exploit the USB hardware to send a different protocol and take over the entire system in god-mode.
I suspect the answer is that USB's just cant be exploited to do that, but I thought I'd ask anyway since I've seen some exploitation vectors before that I'd never have thought imaginable.
Edit: To clarify, the question is about a remote attacker executing malware to leverage this feature meant for proximity access.