Television changed
Back in the day, 78.0 MHz would be smack in the middle of North American TV channel 5. Televisions were granted 6 MHz bands, with Channel 5 being 76-82 MHz and Channel 6 being 82-88 MHz. (and with TV audio being at the top of band, and FM, analog FM radios could pick up Channel 6's audio track at 87.75 MHz).
However, when TV went digital in the 2000s, the concept of "channels" was abstracted/virtualized. This separates the familiar "channel number" to which you are accustomed; from the frequency spectrum. A TV station is told "You get channel 44 for marketing purposes, and you are licensed to transmit on 76-82 MHz".
That, plus digital's better resistance to cross-channel interference, allowed a great re-shuffling of the frequency spectrum allocated to television, with about half the spectrum deleted and reassigned to other uses. (e.g. Channel 44's traditional spectrum).
When you set up your television (I mention this because so many people have cable and don't do this)... your digital TV does a "scan" of the airwaves, checking all known TV spectrum for signals. It encounters a signal at 78 MHz, and that signal says "Hi, we are TV channel 44". The TV remembers that, and if the user pushes "44" on their remote, the TV goes there (even though it's resting in the spectrum of Channel 5).
Traditional TV was transmitted uncompressed. Just as JPEG compresses images down to a tiny fraction of size as a TIFF, digital TV also compresses TV to a tiny fraction. Thus, even though the resolution is now much higher, the data stream is much smaller. In the original 6 MHz bandwidth, several channels can now fit. In most cases, TV stations use their entire bandwidth allocation, but run several "sub-channels": 44/1, 44/2, 44/3, etc. with varying resolution on each channel. Of course, some do not, which is why you might see a narrow band in a wide TV channel footprint. Again, your cable provider may remove this from your view by granting each of those sub-channels its own 3-digit channel.