An unusually (for me) hand-wavy answer, but may be helpful supporting information, while stopping short of a more strict-engineering-practices answer.
Common type TVSs are simply avalanche (zener) diodes, of unusual size (compared to signal types), and rated for peak power handling.
Therefore, everything that is true of zener diodes, is true of these as well.
First, note the breakdown range. Take SMAJ28A for instance: 31.1V min breakdown, 34.4 max, at 1mA. A random part may fall anywhere in this range, at this current. We are guaranteed that, if we operate precisely at 31.1V, at room temperature or above, no more than 1mA will flow.
We are recommended to operate (nominal continuous) up to only 28V of course, for which leakage current will be a nice reasonable 1µA (at room temperature). This also helps in that, real power sources have some tolerance on them, and we have a good 10% or so comfort range.
Avalanche varies with temperature. Looking up ye olde Motorola databook (p. 6-4-11 (324)) indicates about 2.5V range expected for a 30V diode from 25 to 125°C. Maybe call it 3V up to 150°C.
Finally, current increases exponentially with voltage above breakdown; expect around a decade increase every 60mV. If we have 1mA at 31.1V, 10mA at 31.16V or 100mA at 31.22V would be reasonable to expect.
What will happen is, if we wait for things to come to thermal equilibrium, the device draws enough power to reach a certain temperature, then current levels off. Say it takes 1W to raise it to 125°C; once stabilized, it will run at, say, 33.6V 29.8mA. Peak current can be almost arbitrarily high, until it stabilizes; ultimately peak current is limited by V(I) curve, which is more or less exponential plus some internal resistance, though we really only see that resistance manifest at very high currents (compare to the surge rating, 45.4V max. at 8.8A; we're surely not going to be drawing 8A at 31.7V, unless maybe at very low temperature).
Under transient conditions, you'll be somewhere along the transient thermal impedance curve. Unless it's a big diode (>3kW?), 100ms is probably on the order of quasi-thermal equilibrium, so the temperature and breakdown voltage will rise fairly quickly, and whatever the resulting current is, is what it will be.
Anyway, notice this isn't anything very hard and fast, because the breakdown voltage has a wider range. This is most relevant to min-spec parts, which -- if you don't mind the current draw or power dissipation, and don't have to worry about a power supply tolerance, this is the precise voltage you're applying -- you can indeed get away with applying voltage in the middle of the breakdown range, without component failure.